Racine Aziz DIALLO
Cadre Commercial
Bamako
Summary
Ssful Executive with ove20 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
Work History
Consumer & Category Developpement Executive
NESTLE
Bamako
03.2022 - 04.2023
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Organized due diligence in preparation for sale of business unit.
- Monitored expenditures to mitigate risk of overages.
- Developed sales strategies to achieve short and long-term sales revenue objectives.
- Prepared annual data to determine metrics for operational performance.
- Collaborated with back-office team members to facilitate seamless business execution.
- Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
- Interviewed, recruited and trained new onboarding candidates.
- Conducted business forecasts to identify recent developments.
- Prepared and drafted new policies to benefit company in meeting objectives.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Identified opportunities to expand or shift course to take advantage of changes in market.
- Identified trends and assessed opportunities to improve processes and execution.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Conducted regular meetings with team to discuss issues, concerns and updates.
Regional Field Sales Manager
NESTLE
Segou, Mopti et Sikasso
04.2014 - 02.2022
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Managed team of [Number] regional sales representatives and consistently achieved high sales targets.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Executed successful promotional events and trade shows.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Organized promotional events and interacted with community to increase sales volume.
- Facilitated business by implementing practical networking techniques.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
Assistant Chanel Categorie Sales Manager
NESTLE
Bamako
01.2014 - 03.2015
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Evaluated performance against goals and implemented appropriate development plans.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Organized promotional events and interacted with community to increase sales volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Communicated product quality and market comparisons by creating sales presentations.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Facilitated business by implementing practical networking techniques.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Assistant NESTLE Professional
NESTLE
Bamako
01.2010 - 12.2013
- Resolved problems, improved operations and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Identified issues, analyzed information and provided solutions to problems.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated leadership skills in managing projects from concept to completion.
- Provided professional services and support in a dynamic work environment.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Applied effective time management techniques to meet tight deadlines.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Gained extensive knowledge in data entry, analysis and reporting.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Cultivated interpersonal skills by building positive relationships with others.
- Proven ability to develop and implement creative solutions to complex problems.
- Strengthened communication skills through regular interactions with others.
Représentant Régional
BRAMALI
Segou
08.2009 - 08.2010
- Provided professional services and support in a dynamic work environment.
- Worked effectively in fast-paced environments.
- Proven ability to develop and implement creative solutions to complex problems.
- Paid attention to detail while completing assignments.
- Applied effective time management techniques to meet tight deadlines.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Identified issues, analyzed information and provided solutions to problems.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Developed and maintained courteous and effective working relationships.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Excellent communication skills, both verbal and written.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Agent Commercial
BRAMALI
Bamako
01.2003 - 08.2009
- Excellent communication skills, both verbal and written.
- Cultivated interpersonal skills by building positive relationships with others.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Learned and adapted quickly to new technology and software applications.
- Applied effective time management techniques to meet tight deadlines.
- Skilled at working independently and collaboratively in a team environment.
- Gained extensive knowledge in data entry, analysis and reporting.
- Proved successful working within tight deadlines and a fast-paced environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Worked well in a team setting, providing support and guidance.
- Organized and detail-oriented with a strong work ethic.
- Identified issues, analyzed information and provided solutions to problems.
- Proven ability to develop and implement creative solutions to complex problems.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Proven ability to learn quickly and adapt to new situations.
Assistant Commercial
BRAMALI
Segou
05.2002 - 12.2002
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Applied effective time management techniques to meet tight deadlines.
- Strengthened communication skills through regular interactions with others.
- Gained strong leadership skills by managing projects from start to finish.
- Developed and maintained courteous and effective working relationships.
- Developed strong communication and organizational skills through working on group projects.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Proven ability to learn quickly and adapt to new situations.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Cultivated interpersonal skills by building positive relationships with others.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proved successful working within tight deadlines and a fast-paced environment.
- Worked well in a team setting, providing support and guidance.
- Provided professional services and support in a dynamic work environment.
- Skilled at working independently and collaboratively in a team environment.
Education
Master of Science - Commerce International
Unité De Formation Et De Production - Inst Univ Ge
Bamako 09.2006 - 07.2009
Diplôme Universitaire De Technologie - Marketing
Institut Universitaire De Gestion
Bamako 09.1998 - 07.2000
Skills
Strategy development
Sales expertise
Training development aptitude
POS systems expert
Stock management
Strategic sales knowledge
Service standard compliance
Route dispatch
CRM
International sales support
Technical Support
Receiving support
Key stakeholder relationship building
Staff education and training
Administrative support
Order fulfillment
Timeline
Consumer & Category Developpement Executive
NESTLE
03.2022 - 04.2023
Regional Field Sales Manager
NESTLE
04.2014 - 02.2022
Assistant Chanel Categorie Sales Manager
NESTLE
01.2014 - 03.2015
Assistant NESTLE Professional
NESTLE
01.2010 - 12.2013
Représentant Régional
BRAMALI
08.2009 - 08.2010
Master of Science - Commerce International
Unité De Formation Et De Production - Inst Univ Ge
09.2006 - 07.2009
Agent Commercial
BRAMALI
01.2003 - 08.2009
Assistant Commercial
BRAMALI
05.2002 - 12.2002
Diplôme Universitaire De Technologie - Marketing
Institut Universitaire De Gestion
09.1998 - 07.2000